Google Ads.
Real Growth.

Experienced, hands-on Google Ads management.

Kim Dawson, Google Ads specialist

Google Ads Specialist, Ballina & Byron Bay

I’m Kim, a Google Ads specialist based in Ballina with over 15 years of experience, working with businesses across Byron Bay, the Northern Rivers and Australia, from national brands to established local companies.

I work closely with a small number of clients, taking the time to understand their business, their customers and what they want to achieve.

I personally manage every account and keep you informed along the way.

Let’s talk about your account
Google Partner
0+
Years in Google Ads
0M+
Ad spend managed (AUD)
0+
Google Ads accounts built

How I can help

Ongoing Google Ads management

Month-to-month management, guided by real data and your business goals.

Account audits and rebuilds

A clear review of what’s working and what isn’t. Where needed, I rebuild the account on a cleaner structure.

Shopping and Performance Max

Product feeds and campaigns set up properly, so your products show to the right people at the right price.

Conversion tracking and GA4

Accurate tracking of enquiries, calls and sales, so every decision is based on real numbers.

Clear monthly reporting

Straightforward monthly reports that show what’s happening and what I’m doing about it.

Demand Gen and YouTube

Video and visual campaigns that reach new customers beyond search.

Some businesses I work with

World Nomads
Travel Insurance Direct
The Brooklet
Horizon Motorhomes
Australian Concrete Posts
Scout Home Inspections
Roof Groomers
BunCoffee Byron Bay
NR Exterior Cleaning
Aspect Skylights
Fence Guru

What to expect

One experienced specialist

I manage every account myself, so you work with the same person each month, someone who knows your account and your business.

Clear, regular reporting

Straightforward monthly reports that show what your ads are delivering for your business.

Careful, steady management

Well-built campaigns and accurate tracking, managed with a steady hand for consistent results.

What clients say

“Her knowledge has produced outstanding results and she has been hugely instrumental in helping bring our company from our start up days right through to an ASX listed company.”

Danny Maher

Danny Maher
Firstwave

“Kim is for real, a very rare find in this sector. She really knows her stuff and is exceptionally talented at it. Kim works with all my clients in need of Google Ads.”

Mark Law

Mark Law
My Geek Mate

“Kim recommended a number of tweaks and new campaigns. So glad we did! Now our phone keeps ringing. Plus Kim is great to work with.”

Luke Roberts

Luke Roberts
Spokesperson Media Training

“Kim worked with us through a highly successful growth phase, coming up with many creative ways to reach our customers in a very competitive industry.”

Adam Leeflang

Adam Leeflang
Opmantek

“You delivered the results with great conversions, and you delivered without any BS. We are now looking at working with you on our USA website, simply because we trust you.”

Ian Hamilton

Ian Hamilton
Alkaway

“Kim invests significant time keeping up to date with this quick shifting industry. As such she gives me confidence that I am running the best services available for my business.”

Tarek Nabi

Tarek Nabi
Cavvanbah Byron Bay Accommodation

Common questions

It depends on your industry, competition, location and goals. In our first conversation, I’ll give you an honest view of what a realistic budget looks like for your business and what you might expect from it.

No fixed-term contracts. I work with clients on an ongoing monthly basis. My clients stay because they value the work and the relationship, not because they’re locked in.

Yes. I personally manage every account, so you’ll always be dealing directly with someone who knows your business, understands your goals and is responsible for your campaigns.

Yes. I’ll start by reviewing what’s working, what isn’t and where the opportunities are. Sometimes that means refining what’s already there, while other accounts benefit from a more substantial restructure.

It depends on your account, advertising budget and what needs improving. Some changes can make a difference quite quickly, while others take longer to show meaningful results. I’ll keep you informed about what we’re doing, why we’re doing it and how things are progressing.

Access to your Google Ads and relevant tracking accounts, along with a conversation about your business, customers and goals. I’ll guide you through what’s needed and take care of the technical work.

Every business has different goals, so I take the time to understand what matters to yours. Whether that’s generating quality enquiries, increasing sales or improving the return on your advertising spend, I’ll make sure we’re measuring the right things and using that information to guide decisions.

No. I’m based in Ballina and work with businesses across Byron Bay and the Northern Rivers, but many of my clients are elsewhere in Australia. Whether you’re looking for a Google Ads consultant nearby or a specialist to manage your PPC remotely, everything can be done online.

Everyone is interested in how AI can help their business, and it’s also changing where ads appear. Google now shows ads within and alongside its AI Overviews in Australia, and ChatGPT has started offering ads here too, which may suit some businesses. Whether your ads appear in these places depends on how your campaigns are set up. I’ll make sure your account is ready for where people are now searching, and let you know if newer options like ChatGPT ads are worth testing.

I use Google’s AI tools where they genuinely help, such as Smart Bidding, Performance Max and AI Max, and I use AI to speed up analysis and reporting. Every decision is still checked and made by me. AI is a useful tool, but it doesn’t replace experience or knowing your business.

Get in touch

Email: hello@dawsondigital.com.au
Location: Ballina, NSW